Strategic Design: 8 Essential Practices Every Strategic Designer Must Master by Giulia Calabretta, Gerda Gemser, Ingo Karpen

Strategic Design: 8 Essential Practices Every Strategic Designer Must Master by Giulia Calabretta, Gerda Gemser, Ingo Karpen PDF, ePub eBook D0wnl0ad

Design professionals’ in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices – i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects.

This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.

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Sunday, 8 February 2015

PDF⋙ Strategic Design: 8 Essential Practices Every Strategic Designer Must Master by Giulia Calabretta, Gerda Gemser, Ingo Karpen

Strategic Design: 8 Essential Practices Every Strategic Designer Must Master by Giulia Calabretta, Gerda Gemser, Ingo Karpen