More Than a Name: An Introduction to Branding by Jonathan Baldwin, Melissa Davis

More Than a Name: An Introduction to Branding by Jonathan Baldwin, Melissa Davis PDF, ePub eBook D0wnl0ad

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.

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mrsdanielahirsch

Tuesday, 22 July 2014

PDF⋙ More Than a Name: An Introduction to Branding by Jonathan Baldwin, Melissa Davis

More Than a Name: An Introduction to Branding by Jonathan Baldwin, Melissa Davis