Marketing Management: an Asian Perspective by Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan
Marketing Management: an Asian Perspective by Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew-Meng Leong, Chin Tiong Tan PDF, ePub eBook D0wnl0ad
For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.From reader reviews:
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